Salt Movie a big-budget event movie that's a word-of-mouth phenomenon

Monday, July 26, 2010









Salt movie for the second-straight weekend with $43.5 million, according to studio estimates Sunday. The Warner Bros. thriller featuring DiCaprio as leader of a team that sneaks into people's dreams raised its 10-day total to $143.7 million."Salt" debuted a solid No. 2 with $36.5 million. The movie stars Jolie as a CIA operative who goes rogue after she's accused of being a Russian sleeper agent.



Coming in at No. 3 with $24.1 million was Steve Carell's family hit "Despicable Me." The animated comedy raised its domestic total to $161.7 million.Angelina Jolie," said Rory Bruer, head of distribution for Sony. "It just speaks well to the viability of our film for many weeks to come that you have such an incredible hold for 'Inception,' and we're still able to open our picture. We coexisted really nicely."





Overall revenues rose for the fourth-straight weekend as Hollywood continued to recover from a box-office swoon earlier in the summer. Receipts totalled $164 million, up 11 per cent from the same weekend last year, when "G-Force" was No. 1 with $31.7 million.

Salt a big-budget event movie that's a word-of-mouth phenomenon.

Ticket sales for director Christopher Nolan's complex thriller starring Leonardo DiCaprio declined only 31% on its second weekend in theaters to $43.5 million, according to an estimate from distributor Warner Bros. That's the smallest such decline for any movie that's opened this year and one of the best ever for a film that didn't play its second weekend over a holiday.


With moviegoers, particularly younger ones, spreading such good buzz about the movie and some coming back for repeat viewings, it now appears likely to gross a strong $250 million in the U.S. and Canada and possibly more overseas. That would provide a good return on the $160 million that Warner and Legendary Pictures spent to produce the picture, considered by many to be a big risk given its dense plot and original style.

Angelina Jolie plays a CIA agent accused of being a Russian spy in this explosive summer thriller.





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